case studies
Vicdeaf hearservice
 | As a division of the Victorian Deaf Society (Vicdeaf) a registered not-for-profit organisation established in 1884, hearservice is a medium-sized organisation dedicated to assisting Victorians with hearing loss needs.
hearservice engaged BSB and Ponto Combo to develop a marketing and media strategy to scope and shape three videos, with the objective of celebrating the contribution of this long-standing Victorian community organisation, and raising the profile of hearservice products and services. The BSB team included Manny Vassal (Strategy and overall client engagement), Jo Buckle (BSB Market Research), Steve Wood (Marketing Strategy - Success Enterprises Consulting) and the Ponto Combo team (video filming and editing). Manny and Steve ran a number of workshops to define the strategy and approach. Jo Buckle then carried out market research (focus group and interviews) to help define the key messages. BSB and Ponto Combo finalised the brief and scripts, and Ponto Combo produced the three videos. "Manny is a great resource especially when it comes to structuring and managing complex projects. In 2006, we revisited the marketing strategy and positioning for hearservice. A number of initiatives were planned that included managing a very difficult change process. The project at times was getting off-track due to the complexity of the requirements and personalities. I invited Manny and he led the project to an on time, on budget delivery of the project. I would like to work with Manny again because of his professional approach, ethics and an absolute mastery on project management." Gautam Gupta, Executive Manager, hearservice
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